Manuel CarrilloSTRATEGY + ACTIONHelp your offer find its audience on Facebook and Instagram. Strategy, ads and measurement to connect with potential customers and turn attention into conversations with your business.
Let's talk about your campaigns ↗See plans and single campaigns ↓Discovery, search and video.
Learn the role each platform plays.
Connects your offer with people who are discovering content. It combines audiences, creatives and follow-up to guide interest toward an inquiry.
Search ads can present a solution when someone is already looking for it. Relevance between the search, the ad and the landing page is essential.
A way to present your offer through videos built into the TikTok experience. The content should explain its value in a tone that feels native to the platform.
The management service shown here focuses on Meta Ads. Google Ads and TikTok Ads are included as information about the platforms. Their logos identify each channel and do not represent certifications or official partnerships.
At Manuel Carrillo Marketing I manage ad campaigns mainly on Meta Ads, analyzing metrics, audiences and creatives to guide optimization.
Ads, landing pages and video content need to work together to communicate your offer and make the next step easy for your potential customers.
Let's talk about your campaigns ↗Two brands, two goals.
Three months of Meta Ads for each one.
Digital campaign management over 3 months, focused on generating sales, remarketing and acquiring new customers for the brand.
The strategy built a consistent foundation for digital acquisition and validated audiences, products and messages with potential to scale.
Campaigns aimed at generating prospects for customs, logistics and import services, with an emphasis on sales conversations and qualified opportunities.
The campaigns generated a steady flow of sales opportunities and progressively lowered the cost per acquisition by optimizing targeting, ads and conversion tracking.
Results from campaigns managed by Manuel Carrillo, as reported for each client. Amounts in USD. Past results do not guarantee future results. Logos identify each client and belong to their respective brands.
Many media buyers depend on the creatives a client sends. I film, edit and produce them myself, so every ad is made for the campaign it runs in and new versions are ready when it is time to test.
Products, services, processes and the people behind the brand, shot with a plan for the ad it will become.
Natural, first-person videos that show the product in use and feel native to Reels, Stories and TikTok.
DJI drone shots of spaces, properties, events and destinations, for openings that stop the scroll.
Hooks, pacing, subtitles and clean audio recorded with professional microphones, with cuts for each placement.
Film, launch, read the data, film again. Creative and media buying in one loop, without waiting on a separate production team.
See content services ↗Filming is quoted by project and location. Drone footage depends on the location, the weather and any required permits.
Visibility can open a conversation. Turning it into a sale also depends on the offer, the budget, measurement and the sales process. Results are not guaranteed.
Learn about the business, its offer and its capacity to handle new contacts.
Agree on goals and on the actions worth measuring.
Choose channels, audiences, messages and budget allocation.
Work on ads, creatives and the landing pages or conversations they lead to.
Review the quality of contacts and the conversions recorded.
Test hypotheses and adjust based on the available data.
Enter a budget to explore an example of reach, leads and purchases. All results refer to the same campaign and the total budget you enter.
Ad spend only. Does not include management fees.
approximate unique people
estimated inquiries or sign-ups
purchases from those leads
The starting values are hypothetical: they are not Meta averages or past results. Change the assumptions to explore your own scenario.
Assumed cost of showing the ad a thousand times.
Times each person would see the ad, on average.
Share of impressions that would lead to a click.
Share of clicks that would become inquiries or sign-ups.
Share of leads that would end up buying.
CPM of USD 10.00 · frequency of 2 · CTR of 2% · lead conversion of 5% · purchase conversion of 10%.
A mathematical simulation, not a Meta forecast or a guarantee of results. Quantities are rounded for readability; costs are calculated before rounding. The example assumes clicks reach the destination and that each converted lead makes one purchase. With fixed assumptions, doubling the budget doubles the scenario; in real campaigns the available audience, competition, offer and sales follow-up all play a part, and that relationship can change.
The share of visits that complete an action. Example: 5 inquiries from 100 visits is 5%.
The cost of getting one customer. Example: $600 in acquisition costs for 6 customers is $100 per customer.
Attributed revenue divided by ad spend. Example: $1,500 / $500 = 3×. It does not represent net profit.
All figures in this section are illustrative examples, not Manuel's results or live data.
Content, creatives and campaign management.
Choose a starting point for our conversation.
Gets your brand ready to advertise and runs several campaigns at once.
Connects the creative pieces, goals and budget of your campaigns.
A fee that grows with your investment, for accounts ready to scale.
The 10% is calculated on each month's ad spend, which is paid to the platforms separately.
Ask about Plan 3↗For running one campaign with a defined goal.
We define which action is valuable for your business and which indicators can evaluate it: reach, leads, purchases, cost per result or return on ad spend, depending on the goal and the available tracking. Goals guide the work; they are not a guarantee of results.
Amounts in US dollars. Plans 1 and 2 have monthly fees. A single campaign starts at USD 150 per campaign. The money paid to the ad platforms is budgeted separately. The scope, duration and terms of Plan 3 are agreed before starting; its fee is 10% of monthly ad spend from USD 10,000 and negotiable above USD 15,000.
Ad spend is the money that goes to the platforms. Management fees cover the work of planning, monitoring and optimization. They are separate and are agreed before starting.